SMS is the lowest-friction channel there is. No app to install, no login for the customer, no "are you on WhatsApp?" Almost every phone on earth can receive a text. For a shop that quotes prices and answers questions, that reach is the whole point — and Go2Msg runs it on the number you already advertise.
Keep the number you already use
You don't have to print new cards or update your signage. Bring your existing business line by porting it to Go2Msg, or have us provision a fresh local or toll-free number if you're starting clean. Either way, customers text one number and your whole team works that conversation from a shared inbox.
Porting keeps your number's history and reputation intact. Customers never notice a change — they just start getting faster, better-tracked replies.
10DLC or toll-free: which to register
US carriers require business (A2P) SMS traffic to be registered, or it gets filtered and blocked. There are two routes, and the right one depends on your volume and reach. Here's the practical difference:
| 10DLC | Toll-free | |
|---|---|---|
| Number format | Local 10-digit (your area code) | 800 / 833 / 844 / 855 / 866 / 877 / 888 |
| Best for | Local shops messaging their own customer base | Higher volume or national reach |
| Looks like | A neighbor's number — feels personal and local | A business line — recognizably "a company" |
| Registration | Brand + campaign vetting through The Campaign Registry | Toll-free verification with the aggregator |
| Approval time | Typically a few business days | Typically 1–3 weeks |
| Throughput | Tiered by trust score; scales with good sending behavior | High, once verified |
Not sure which fits? Most single-location shops start on 10DLC. We'll flag it during setup if your volume points to toll-free, and handle the registration mechanics either way.
Native MMS & media
Pawn, resale, and buy transactions live and die on photos. Customers send pictures of the watch, the ring, the serial number; you send back examples or paperwork. Go2Msg supports MMS natively, so images and media flow both ways inside the same attributed thread.
Opt-out keyword reference
Compliance isn't optional, and carriers enforce a standard set of keywords. Go2Msg handles all of them automatically — honoring the request, updating the contact's status, and logging it to your audit trail so you have proof you complied.
| Customer texts | What happens |
|---|---|
| STOP / STOPALL / UNSUBSCRIBE / CANCEL / END / QUIT | Messaging to that contact is halted immediately and the opt-out is recorded. |
| START / UNSTOP / YES | The contact is re-subscribed and messaging resumes. |
| HELP / INFO | An automatic help response identifying your business is returned. |
Delivery receipts on every send
You're never guessing whether a message went through. Each outgoing text carries a delivery status — delivered, pending, or failed — so your team can follow up on the ones that didn't land instead of assuming the customer ghosted them.
Same attribution, same audit
Everything above sits on the model that makes Go2Msg different: every outgoing message is tagged with the teammate who sent it, and every send, edit, assignment, and handoff is written to a reviewable audit trail. It works identically whether the conversation is over SMS or WhatsApp — see Same audit, either channel.
SMS questions, answered
Can I keep my current shop number?
Yes. Most shops port their existing line to Go2Msg so customers keep texting the number on your signage and cards. If you'd rather start fresh, we can provision a new local or toll-free number.
Do I have to register for 10DLC even as a tiny shop?
Yes — US carriers require registration for any business sending application-to-person SMS, regardless of size. Unregistered traffic gets filtered or blocked. We walk you through it during setup.
What happens to a long message?
SMS sends in 160-character segments (fewer if you use emoji or special characters). Longer messages are split and reassembled automatically on the recipient's phone; they just see one message.
Can two teammates reply to the same number at once?
Yes. That's the whole point of a shared inbox — multiple people work the same SMS line simultaneously, and every reply is attributed to whoever sent it.
Put your team on SMS, the right way
One number, your whole team, every message accounted for. Free 14-day trial, no credit card.
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